Definition & Discovery
Efficient new product development starts at Brooks Stevens, where we assure your success by defining:
- Shareholders' needs and goals.
- Comparable products.
- Target markets.
- Demographic expectations.
- Problems, both expressed and implied.
Only proper research can produce a clear development path. Clients typically must dedicate their resources on current operational challenges. In contrast, we remain free to research your market opportunities properly, diving deeper than your surface-level symptoms. We define by asking "why?" from numerous angles as we interview your end users, onsite, to generate answers:
- Ethnographic Research, Site Visits
- Trend Research
- IDEAtion Workshops
- Competitive Product Studies
- Product Specifications
If you isolate your company during this critical definition process, will you invent the correct product? Call us.