Intelligence

As designers and engineers it is important to continue the exploration of newer and better ways of approaching any challenge. Here are a few insights we'd like to share with you.
Brooks Stevens
Brooks Stevens, Inc is known for user-centric new product development and product design.  Our Researchers, Designers, Engineers and Model-Makers roll up their sleeves and immerse themselves in our clients’ product and in the lives of the end-user.  Often times, our team becomes the end-user to truly experience a product’s use, form and function.  Attending construction cab driving school, using power tools, laying on exam tables, applying lip balm, walking with rollators, and...
Brooks Stevens
Industrial Vehicle Technology magazine issued a design challenge: Design a suspension system that will improve the stability of a construction or agricultural vehicle on soft or uneven terrain. BSI answered that challenge with two radical design concept solutions, both published in this month’s issue of the industry magazine.  These innovative concepts revolutionize new product development in the construction and agricultural industries. Congratulations to the Magneto team (...
Brooks Stevens
BSI attended the PDMA presentation by Harvey Briggs, hosted at Johnson Health Tech earlier this week.  Short and sweet, there were a few consistent messages throughout his presentation.  Specifically, Briggs highlighted the principle that effective branding needs to be “baked-in” to a product from the beginning of the process.  Branding cannot be applied as a veneer or afterthought as so many companies appear to do.  “Fixing it through marketing” is not exactly an...